Zhejiang Hexin Toys Group Co., Ltd. was founded in 1973 as Yunhe County Chishi Toys Factory and is now one of China’s leading wooden toy manufacturers. Its flagship brand, “Wooden Toy Heritage,” is a well-known trademark under the group.
The group operates over 30,000 square meters of manufacturing facilities, equipped with more than 500 specialized wooden toy production machines, and employs nearly 500 people—including approximately 200 technical and managerial staff. It has independently developed sub-brands including BENHO, iwood, LOG WOOD, and Family Fun, offering over 1,000 products spanning track trains, mortise-and-tenon building sets, tangrams, and early-learning educational toys.
Products reach the US, Japan, Western Europe, Hong Kong and Southeast Asia, with long-term partners such as Hasbro, Melissa & Doug, TOP-TOY and Sanrio. ISO9001 certified in 2002; in 2007 “BENHO” became a China Well-Known Trademark — the first in the nation's wooden-toy industry.
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Wooden Toy Industrial Park, Bailongshan Sub-district, Yunhe County, Lishui, Zhejiang, China
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