In April 2026, Mowan Shijia successfully hosted its annual new product launch at its headquarters in Yunhe County under the theme “Mortise-and-Tenon Reborn: Chinese-Style Trendy Toys,” unveiling over 30 innovative products. The new lineup features three series: — Traditional Chinese mortise-and-tenon building sets (including pavilions, mansions, and archways); — Square-board strategy games (blending classic board game traditions with modern gameplay); — Co-branded IP series (collaborating with Disney…)
2026-06-05Wooden Toy Family, established in 1973 and part of Zhejiang Hexin Toys Group, is one of China’s leading brands in the wooden toy industry. For over 50 years, Wooden Toy Family has specialized in the research, development, manufacturing, and sales of wooden educational toys—exporting to more than 50 countries and regions including Europe, the U.S., and Japan. It has been honored with titles such as “Zhejiang Time-Honored Brand.” From a small woodworking workshop to today’s…
2026-05-17Muwan Shijia has officially become Fisher-Price’s authorized wooden toy supplier for mainland China. This partnership reflects Fisher-Price’s high recognition of Muwan Shijia’s R&D and manufacturing capabilities, and marks Muwan Shijia’s achievement of world-class standards in product quality and supply chain management. Through this deep collaboration with a global brand, Mu
2026-04-30Muwan Shijia has established a strategic partnership with Germany’s Simba Group, officially introducing the century-old German wooden toy brand HEROS to the Chinese market. Renowned worldwide for its exceptional craftsmanship and timeless designs, HEROS has long been cherished by families globally. This collaboration enriches Muwan Shijia’s brand portfolio and offers Chinese consumers a broader, more premium selection.
2026-04-15In 2025, the national standard “Safety Technical Specifications for Wooden Toys,” co-developed by Mowan Shijia, was officially released and implemented—a significant contribution to industry standardization. The standard details requirements for materials, physical and mechanical properties, flammability, and chemical safety of wooden toys, filling a critical gap in China’s standards for this specialized segment.
2026-03-27BENHO, the premium brand under Muwan Shijia, has been awarded the title of “Well-Known Trademark of China.” Committed to using high-quality wood and eco-friendly manufacturing processes, BENHO offers a wide range of products—including educational building sets, early-learning tools, and role-play kits—all renowned for safety, fun, and pedagogical value. This prestigious recognition reflects market acceptance and consumer trust in BENHO’s quality and reputation.
2026-03-10To ensure the safety of every product, MUWANSHIJIA collaborates closely with international third-party testing institutions such as TÜV Rheinland (Germany), strictly adhering to global toy safety standards including EU EN71 and US ASTM. Our rigorous process covers raw timber selection, moisture content control, eco-friendly water-based painting, rounded-edge sanding, and physical and mechanical testing of finished products.
2026-02-23With over 50 years of heritage and a strong brand reputation, Muwan Shijia has been honored as a “Zhejiang Time-Honored Brand.” Founded in 1973, Muwan Shijia is a homegrown wooden toy brand that has witnessed—and actively contributed to—the growth of China’s wooden toy industry from its inception to its current strength. This “Time-Honored Brand” title is not only an honor but also a responsibility. Muwan Shijia remains committed to upholding craftsmanship
2026-02-04In December 2025, the Zhejiang Provincial Department of Economy and Information Technology announced the latest list of “Specialized, Refined, Distinctive, and Innovative” (SRDI) small and medium-sized enterprises, and Zhejiang Muwan Shijia Toys Co., Ltd. was successfully included. SRDI enterprises are SMEs demonstrating specialization, refinement, distinctiveness, and innovation. Muwan Shijia holds over 100 patents, and its products comply with international standards including EN71, ASTM, and GB.
2026-01-18