After years of development, Muwan Shijia has built a diverse brand portfolio, including sub-brands BENHO, iwood, and GOULA—each catering to different age groups and consumer segments. BENHO focuses on premium educational toys, iwood emphasizes natural and eco-friendly products, and GOULA brings playful charm and vibrant colors.
2026-01-03Yunhe County in Zhejiang Province—home to Muwan Shijia—is hailed as “China’s Wooden Toy Capital.” In 2003, the China National Light Industry Council officially conferred this title upon Yunhe. Large-scale wooden toy production in Yunhe began in the 1970s; over the past five decades, it has evolved into a distinctive industrial cluster. Today, Yunhe hosts more than 1,100 wooden toy enterprises, offering products across ten major categories.
2025-12-15As China’s Wooden Toy Capital, Yunhe holds a pivotal position in the global wooden toy industry. Data shows that Yunhe produces 66% of China’s wooden toys and 40% of the world’s total, with products exported to 82 countries and regions. Mowan Shijia, one of Yunhe’s representative wooden toy enterprises, has become a leading Chinese wooden toy brand through its superior quality and continuous innovation.
2025-11-28In 2025, Yunhe County in Lishui City, Zhejiang Province—the “Wooden Toy Capital of China”—achieved a total output value of over RMB 1 billion for its wooden toy industry, accounting for more than 60% of the national total. The county hosts over 800 wooden toy manufacturers and employs more than 40,000 people. As an industry benchmark, Muwan Shijia generates annual revenue exceeding RMB 500 million, serving as a core driver of local industrial development.
2025-11-13From its origins as a collectively run rural factory in the early 1970s, to taking shape in the 1980s, flourishing in the 1990s, and achieving landmark growth in the 21st century, Yunhe’s wooden toy industry has enjoyed over 50 years of remarkable development. This land has nurtured outstanding enterprises such as Muwan Family and witnessed China’s wooden toys evolve from OEM manufacturing to brand building, and from export-oriented production to balanced domestic and international sales.
2025-10-25In recent years, “Internet+” has injected strong momentum into Yunhe’s wooden toys industry. Leveraging e-commerce platforms, Yunhe wooden toys have transformed from traditional foreign trade to an integrated online-offline model, with online retail sales rising year after year—wooden toys accounting for over 90% of this growth. Wooden Toys Family has actively embraced the digital wave, establishing a presence on major e-commerce platforms such as Tmall and JD.com, enabling more families to purchase conveniently from home.
2025-10-08Compared to plastic toys, wooden toys offer a naturally warm, tactile feel and eco-friendly qualities—making them ideal companions for children’s growth. The grain and weight of wood provide authentic sensory experiences that support children’s sensory development. With simple, open-ended designs, wooden toys spark imagination and creativity. Their durability and resistance to damage also ensure long-lasting use.
2025-09-23In 2024, Mowan Shijia officially obtained FSC forest certification—signifying that the company’s raw material procurement and supply chain management meet internationally recognized sustainability standards. As one of the world’s most rigorous forest management systems, FSC certification ensures that all Mowan Shijia export products are made from FSC-certified sustainable wood. Company leader He Bin stated: “As a toy industry…”
2025-09-04When choosing wooden toys for children, it’s essential to match them to the child’s age and developmental stage. For babies aged 1–3, opt for graspable, pull-along, and simple shape-matching toys to support gross motor skills and hand-eye coordination. Children aged 3–6 can explore more challenging options like building blocks, puzzles, and role-play sets. When selecting toys, also check for safety certifications, craftsmanship, and non-toxic finishes—prioritize products that meet these standards.
2025-08-18