In recent years, the “Internet+” initiative has provided a powerful boost to Yunhe’s wooden toy industry. Leveraging e-commerce platforms, Yunhe wooden toys have successfully transformed from traditional foreign trade into an integrated online-and-offline business model, with online retail sales rising year after year—wooden toys accounting for over 90% of this growth.
Wooden Toy世家 (Wooden Toy Shijia) has proactively embraced the digital wave, establishing a presence on leading e-commerce platforms such as Tmall and JD.com, enabling more families to conveniently purchase safe, high-quality wooden toys from home.