Wooden Toy Family has established a strategic partnership with Germany’s Simba Group, officially introducing the century-old German wooden toy brand HEROS to the Chinese market. Renowned worldwide for its exceptional craftsmanship and timeless designs, HEROS has long been cherished by families across the globe.
This collaboration enriches Wooden Toy Family’s brand portfolio and offers Chinese consumers a broader, more premium selection of wooden toys—further solidifying Wooden Toy Family’s leading position in China’s wooden toy market.