During the 2025 Double Eleven Shopping Festival, Muwan Shijia’s official Tmall flagship store achieved a single-day sales revenue exceeding RMB 30 million—a 35% year-on-year increase—and set a new record high.
Top-performing bestsellers included large-piece启蒙 building sets, railway train sets, and Montessori sensory learning tools. Multiple products ranked among the top sellers in their respective categories, earning widespread popularity among young parents.
This outstanding performance reflects Muwan Shijia’s long-standing commitment to product quality and precise understanding of consumer needs. The company will continue optimizing its integrated online-and-offline strategy to deliver an even better shopping experience for customers.